Personal Information
Summary
Results-driven digital content professional specializing in SEO, accessibility, and content strategy. Experienced in leading large-scale website overhauls, optimizing digital performance through analytics, and building sustainable governance models. Strong background in higher education communications, brand voice, and team leadership, with recognition from CASE for marketing excellence.
Areas of expertise
- Digital Content Strategy – Website governance, content audits, editorial planning, and cross-channel content strategy.
- SEO & Analytics – Keyword research, on-page optimization, analytics-driven decision-making, and performance reporting.
- User Experience (UX) – Content optimization for usability, navigation, and user-centered content.
- Accessibility & Compliance – WCAG standards, accessibility audits, training, and governance implementation.
- Project & Team Leadership – Mentoring and managing content creators, overseeing large-scale site overhauls, and coordinating with cross-functional stakeholders.
Experience
Assistant Director of Digital Strategy
UL Lafayette
Lafayette, LA
2023-current
- Lead digital content strategy for the University’s website, newsletter, and Web Ambassador Network, aligning initiatives with SEO, accessibility, and brand standards.
- Direct large-scale content audits and site overhauls, improving usability and advancing compliance with SEO and accessibility best practices.
- Conduct ongoing accessibility audits and implement WCAG-compliant updates, strengthening both compliance and user experience.